Search Engine Optimization leads to more sales. In fact, SEO makes your business more visible to potential customers. Don’t believe it? Here are a few facts to illuminate the fact. There are well over a billion web pages on the Internet today. That number keeps on growing each day, with thousands of pages added daily. That makes the Internet one noisy place. Everyone is competing for attention.
You Need Traffic To Your Site
You cannot sit around and wait for customers to find your web page. You need to get a little proactive. That’s where SEO comes in. See, internet surfers including your customers use search engines to filter through the gigantic labyrinth of web pages. Of you want them to find your site, you need to make search engines like your website.
If websites love your site, they are going to direct tons of people to it. If they don’t like it, then you will get very little traffic. The more visitors you get to your site, the higher your chances of cashing in, and that’s what you want, right?
Here’s where SEO comes in. SEO techniques get your website right up there in search engine results. Research shows that internet users favor the first 10 results returned by a search engine. This is the goldilocks zone. The sweet spot. If you can rank in this zone for a particular query entered by internet surfers, you will get an instant influx of customers.
SEO Traffic Equals More Sales
The added traffic means you have a better chance of making more sales. It’s like operating a store. If your store is located in a quiet neighborhood with very little traffic, then you won’t be selling much. But if your store is located in Main Street, you’ll get tons of foot traffic, which inevitably translates to more sales.
What Exactly Is SEO
You are probably thinking your site needs some SEO for your site right about now. But before you go out seeking SEO services, you want to understand what it is, right? Well, you don’t have to go looking anywhere else because here’s all you need to know about it.
SEO is a blanket term for techniques used to make search engines fall in love with a website. How then do you make Google, Bing and Yahoo drool over your site whenever a user searches for related content?
There are a bunch of metrics such as inbound links, social shares, page authority and others search engines use to determine the relevance of a site to a user’s query. SEO techniques work on increasing these metrics on your site, making search engines fall over themselves displaying it to users.
Get some SEO done on your site today, and you’ll thank yourself for years to come.