This is part of a series called the Beginner’s Guide to Search Engine Optimization.
Today, we’re talking about optimizing your whole site, not just a single page, for search engines.
After choosing the right SEO keywords but before writing a ton of content, you have some choices to make.
So think through this carefully.
Before you begin, you need to know the following:
- What your site is about
- What the purpose is
- How committed you are
Once you’ve settled on those three things, then it’s time to get to work.
So, let’s begin, shall we?
To optimize your whole site for search engines, you’ll need to follow these basic tips:
1. Make the website about one thing.
It can be about other stuff, too, but choose one primary topic that is most essential to your message.
This step is important, so you may want to do a little keyword research before choosing a topic.
2. Mention keywords where they matter most.
Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
3. Link to internal pages on your site.
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.
4. Use a permalink structure that includes keywords.
Some sites have “ugly” permalink structures that use numbers to identify pages.
Don’t do this. It’s bad for SEO and just doesn’t look good.
Use a URL structure that includes text, and make sure you include keywords in your URLs.
So instead of having a page’s URL be this:
It should look more like this:
5. Remove anything that slows down your website.
Page load times are important, so get rid of any non-essentials that bog down your website.
These may including music players, large images, flash graphics, and unnecessary plugins.